BLUELINE SUP STORE

WORD!!! OUT.

WAYNE RICH 10'6" SUP ON THE WATER TODAY

I had the honor today of test surfing the first ever Wayne Rich production SUP board. It was straight out of the bubble wrap and still smelling of jet fuel. First of all, it is a beautiful board and very well made. Best of all, it surfs and paddles great!! I snagged a boatload of waves on it today and it really works. Damn good job Wayne!! I look forward to the next few models. These Wayne Rich SUP boards should be available in about a month. Local legends Jerry Shalhoob and Wayne Rich shown in pic above. Yes, Im the guy in the pic with the man boobs. That's what happens when you remodel a auto body shop and turn it into a SUP store. Many long night drinking beer and banging nails. OUT

FULL HOUSE

We had the whole bike team stop by today and check out the store. Now that the BlueLine lounge is almost complete and the shop shower up and running we could see some friends stop by and never make it home. Stop by and see the most unique surf shop in California. When we are done you will find that there is nothing else like it. Come by and see for yourself. We are all about being positive and having fun. Respect............... OUT

JIMMY LEWIS NOSE RIDER....AGAIN

I have had so many people ask me about the red custom Jimmy Lewis SUP nose rider I thought I would add a couple of more pics. OUT.

WAYNE RICH SUP......COMING SOON

A sneak peek at the new Wayne Rich 10'6" SUP board. I should have an advanced model from over seas by the end of next week. I'll surf the hell out of it and give a full report. These boards will be on the racks in our Santa Barbara store in the next couple of months. Wayne is very excited about these SUP boards and after seeing the pics I can see why. OUT.

JIMMY LEWIS SUP NOSE RIDER

My buddy Steve "Style Master" Marsh ordered a custom hand shaped Jimmy Lewis nose rider. It showed up the other day straight from Maui and it looks good!! Check out the fin and how close it is to the tail. It also has a built in handle. Now that's what I'm talking about!! Damn, I think I need one.

WAYNE RICH IN THE HOUSE

We at BlueLine are eagerly awaiting the arrival of the new Wayne Rich 10'6" Sup board. Wayne is an amazing shaper and all his boards are magic and full of soul. Just ask all the Santa Barbara locals that surf his boards every day. We are proud to be now carrying his full line of high performance long boards at BlueLine. Yes, we are a SUP store but in Wayne's case we are making an exception. Come by and check out his beautiful high performance boards.

Also, I want to thank Jimmy Terrell from Quick Blade paddles for the bad ass QB paddle stands and board stand. I will be at the Battle of the Paddle OCT 11th hanging with Jimmy Terrell and Jimmy Lewis. We will join tents and will have SUP boards and paddles for all to check out. Jimmy Lewis will have about 6 or 7 SUP boards including a few 12'6" race boards. Should be a good time. OUT.

It's looking like a SUP store

The store is coming along. We are getting people walking in the door all day checking things out. Lots of rubber neck's driving by doing a double take after seeing all the different boards and colors coming from the front doors. OUT

LITTLE HELPERS

The kids had a good time helping down at the shop yesterday. Lots of work to do and every little bit helps. Thanks kids!! Checks in the mail. OUT.

FAT ELVIS DIET and the SWIM-A-THON

My son Ben and others completed the Santa Barbara Swim Club "Swim-a-Thon" today. Ben swam 200 laps non stop to help raise money for the club. Why am I bragging about my son and his friends on a SUP blog ? Because I can. If you want to brag about your kids, start your own blog :) It's very simple. Anyhow, it was a fun event and BlueLine Paddlesurf donated the grand prize: an 11' Oxbow SUP board, QB deck pad and a Jimmy Lewis wood paddle. Now that I have a busy job down at the SUP store and can't get out on the water as much as I used, to my beer belly is growing (Fat Elvis Diet) but my kids are taking over and grabbing the torch in the hard core dept. Gotta love the kids. Me and my partners all have young kids and they love hanging out at the new SUP store. We had them all down working at the shop today so tomorrow I will post pics of them hard at work. They all look at the blog and want to be in a post pic. For some real SUP surf pics and some real SUP product go to www.bluelinepaddlesurf.com. OUT.