Tuesday, September 30, 2008


We had the whole bike team stop by today and check out the store. Now that the BlueLine lounge is almost complete and the shop shower up and running we could see some friends stop by and never make it home. Stop by and see the most unique surf shop in California. When we are done you will find that there is nothing else like it. Come by and see for yourself. We are all about being positive and having fun. Respect............... OUT

Sunday, September 28, 2008


I have had so many people ask me about the red custom Jimmy Lewis SUP nose rider I thought I would add a couple of more pics. OUT.

Friday, September 26, 2008


A sneak peek at the new Wayne Rich 10'6" SUP board. I should have an advanced model from over seas by the end of next week. I'll surf the hell out of it and give a full report. These boards will be on the racks in our Santa Barbara store in the next couple of months. Wayne is very excited about these SUP boards and after seeing the pics I can see why. OUT.

Thursday, September 25, 2008


My buddy Steve "Style Master" Marsh ordered a custom hand shaped Jimmy Lewis nose rider. It showed up the other day straight from Maui and it looks good!! Check out the fin and how close it is to the tail. It also has a built in handle. Now that's what I'm talking about!! Damn, I think I need one.

Tuesday, September 23, 2008


We at BlueLine are eagerly awaiting the arrival of the new Wayne Rich 10'6" Sup board. Wayne is an amazing shaper and all his boards are magic and full of soul. Just ask all the Santa Barbara locals that surf his boards every day. We are proud to be now carrying his full line of high performance long boards at BlueLine. Yes, we are a SUP store but in Wayne's case we are making an exception. Come by and check out his beautiful high performance boards.

Also, I want to thank Jimmy Terrell from Quick Blade paddles for the bad ass QB paddle stands and board stand. I will be at the Battle of the Paddle OCT 11th hanging with Jimmy Terrell and Jimmy Lewis. We will join tents and will have SUP boards and paddles for all to check out. Jimmy Lewis will have about 6 or 7 SUP boards including a few 12'6" race boards. Should be a good time. OUT.

Monday, September 22, 2008

It's looking like a SUP store

The store is coming along. We are getting people walking in the door all day checking things out. Lots of rubber neck's driving by doing a double take after seeing all the different boards and colors coming from the front doors. OUT

Sunday, September 21, 2008


The kids had a good time helping down at the shop yesterday. Lots of work to do and every little bit helps. Thanks kids!! Checks in the mail. OUT.

Saturday, September 20, 2008


My son Ben and others completed the Santa Barbara Swim Club "Swim-a-Thon" today. Ben swam 200 laps non stop to help raise money for the club. Why am I bragging about my son and his friends on a SUP blog ? Because I can. If you want to brag about your kids, start your own blog :) It's very simple. Anyhow, it was a fun event and BlueLine Paddlesurf donated the grand prize: an 11' Oxbow SUP board, QB deck pad and a Jimmy Lewis wood paddle. Now that I have a busy job down at the SUP store and can't get out on the water as much as I used, to my beer belly is growing (Fat Elvis Diet) but my kids are taking over and grabbing the torch in the hard core dept. Gotta love the kids. Me and my partners all have young kids and they love hanging out at the new SUP store. We had them all down working at the shop today so tomorrow I will post pics of them hard at work. They all look at the blog and want to be in a post pic. For some real SUP surf pics and some real SUP product go to www.bluelinepaddlesurf.com. OUT.

Thursday, September 18, 2008


We now have 45 SUP boards on display and more coming. By the time we open we should have over 60 boards on display to check out. You won't find this kind of selection anywhere. Every shape, size, and color you want, all in stock and ready to go. OUT.


Our first real customer walked out the door yesterday with a new SUP board, paddle and a big grin. That's how we roll at BlueLine. We really aren't officially open yet but if your in the hood and the door is open come on in. We are loaded with boards on the rack and ready to talk SUP. Come by for expert advice and walk out the door with a board and a smile. OUT.

Tuesday, September 16, 2008


I made my every other week run down to see Jimmy Terrell, owner of Quickblade paddles. Quickblade SUP paddles are hands down the best SUP paddles on earth. It's the only paddle I have ever used. Jimmy is a super good guy and great to work with. If you haven't tried a Quickblade your off the back. OUT.

Monday, September 15, 2008


If you have to ask you can't afford it. I know I can't. If you are the person that wants it all then maybe this is the SUP board for you. Hollow 12' carbon Kauai Boys SUP board that weighs in at around 11 pounds. I just hung it on the wall and it sure looks good there. OUT.


This is the paddle we did Saturday for Tom. It's never to late to make your donation. Call for more info. 805 450-9490. For those of you that already made your donation thank you very much.

Saturday, September 13, 2008


Another successful Friendship paddle. This year we took off from the west end of Santa Cruz Island on Saturday morning and paddled across the Santa Barbara Channel to Carp State Beach just south of Santa Barbara. After getting some great waves the day before on a nearby island we took off about 7am Saturday and never looked back. Along the way we tangled with sharks coming by for a look and giant cargo ships buzzing by us. Yup, sharks and ships. Not sure which one was worse. I think I set the word record for falling off a SUP board and getting back on. After watching the first shark buzz my board I fell in trying to see where it went. You have never seen someone jump back on a board so fast. I must have been in the water for about 3 seconds. What a great event and for a great cause. Thanks to Stace Chevarez and his legendary urchin boat, the Florentina Maria for being our support again this year. I couldn't think of a better boat to be on with a better guy. If you have read the book Bluewater Goldrush you know the boat I'm talking about. Last year we paddled from Point Conception to Santa Barbara and I have to admit that this years paddle kicked my ass more than last year. Can't wait till next years paddle. OUT.

Friday, September 12, 2008


Yup, this is my 200th post. Lots going on in the SUP world and things are happening at a fast pace. We have big plans here at BlueLine SUP and our store is only phase one in our long term plan. Keep checking the blog and follow our progress.

Santa Barbara Surfrider Foundation Paddle Out coming soon. Looks like fun. Do it!!! I'm off to Santa Cruz island today in preparation for our Saturday Santa Barbara Channel crossing on our SUP boards. Should be fun and it's for a good cause. Story and pics to follow. OUT.

Tuesday, September 9, 2008


It's starting to look like a SUP surf shop. These racks will soon be filled with beautiful SUP boards of all shapes and sizes.

Monday, September 8, 2008


Progress!! Things are shaping up at the soon to be open BlueLine Stand Up Paddle surf shop. Not only will we have over 70 SUP boards of all makes and models in stock we will also have all the clothing and swag to keep you going through the winter surf season and beyond. If you have a SUP question or are thinking about a new board call 805 450-9490 for more info.

Also, we just received the new line of Ron House SUP boards with the Drew Brophy art on the nose. Not only do all the Ron House boards rip in the surf now you can look at some cool art at the same time you are carving your bottom turn. OUT.

Wednesday, September 3, 2008


Work continues day and night down at the Blueline SUP store. All the sweat and beers will soon pay off with a beautiful SUP store and a friendly atmosphere with LOTS of SUP boards and swag. OUT.