NEW SWELL IN SANTA BARBARA

I took my kids down to Ledbetter, aka Bedwetter this morning for a super crazy high tide surf. Ben took his custom Ron House kids SUP board out at first but it was way to bumpy so he grabbed his short board and got some fun waves. Kelly scored as well. What a great start to the surf season we have had so far in Santa Barbara. OUT.

SUNSET OVER SAN ONOFRE

I didn't get SUP pics today but I did get some beautiful shots of my family playing at the beach as the sun went down. Way to cool not to share. OUT.

DAN MERKEL / BLUELINE ON SATURDAYS DAILY SOUND FRONT PAGE

Drop by BlueLine and see the beautiful photography of Dan Merkel and also check out our huge selection of SUP boards, paddles and accessories. Ill be in San Clemente the next few days so maybe get some SUP photos from the road. OUT.

BLUELINE STANDUP PADDLESURF. SIMPLY THE BEST.

BlueLine has been in business for well over a year now and things are cranking. Thanks to our friendly and knowledgeable staff, we are seeing new local and out of town customers walking into our store every day. Word travels fast. We have folks driving to our store from all over California. In fact, we just took over the building next door to hold our growing inventory. At BlueLine we have the largest inventory of SUP boards in the country. Over 350 to be exact. Our SUP line includes boards by Paddle Surf Hawaii (these boards kick ass!!!), Gerry Lopez, Ron House, Laird by Surftech, Infinity, Takayama, Jimmy Lewis, Joe Bark, Channel Islands, Tahoe SUP and Wayne Rich. More big name SUP lines will be added for 2010. We are also the #1 retail store for QuickBlade paddles. With over 100 QB paddles in stock at all times we will have the one you are looking for. We also carry the super popular Kiaola Methane SUP paddle.

At BlueLine, we don't care if you are a horse whisperer, cat trainer, porn star or politician... everyone gets the same great customer service. Stop by and we will dial you in to a killer SUP board and paddle that fits your exact needs. Stop by and see what it's all about. Stop by and see the future of SUP!! OUT.

TEAM RIDER HALEY FISKE IN SAN FRANCISCO

Haley Fiske charging San Francisco's Ocean Beach on his PSH 9'6" wide ripper. I lived in SF for 6 years and surfed OB a lot. I have no idea how he paddles his SUP board out through all that pounding surf. Trust me, it pounds hard!! OUT

CENTRAL COAST

Team rider Peter Trow putting his PSH 9'3" ripper to the test. Photos by Ammy Naff. Ammy is Peter's girlfriend who stands on the beach and takes these killer photos. Ammy is a great SUP surfer as well. OUT.

GERRY LOPEZ AND BLANE CHAMBERS

Gerry Lopez checking out his new custom Paddle Surf Hawaii SUP board shaped by Blane Chambers. The wood veneer boards look really nice. We will have these new boards and shapes at BlueLine by spring 2010. Stay tuned. Ill keep you all posted on future arrival dates. OUT.

DAN MERKEL PHOTO GALLERY NOW AT BLUELINE

Stop by Blueline and see the photography of world famous surf photographer Dan Merkel. Yes, Blueline is now home to the Dan Merkel photo gallery. More news on this later. OUT.

BLUELINE / PSH TEAM RIDERS GOING OFF TODAY!!

Team riders Peter Trow, Joe Rowen and Chris Gutzeit charging some local SB county waves today. These guys kick ass and show that high performance SUP surfing is alive and well. All team members are on Paddle Surf Hawaii SUP boards. Top two photos by Ammy Naff. OUT.