NEW SWELL IN SANTA BARBARA

I took my kids down to Ledbetter, aka Bedwetter this morning for a super crazy high tide surf. Ben took his custom Ron House kids SUP board out at first but it was way to bumpy so he grabbed his short board and got some fun waves. Kelly scored as well. What a great start to the surf season we have had so far in Santa Barbara. OUT.

SUNSET OVER SAN ONOFRE

I didn't get SUP pics today but I did get some beautiful shots of my family playing at the beach as the sun went down. Way to cool not to share. OUT.

DAN MERKEL / BLUELINE ON SATURDAYS DAILY SOUND FRONT PAGE

Drop by BlueLine and see the beautiful photography of Dan Merkel and also check out our huge selection of SUP boards, paddles and accessories. Ill be in San Clemente the next few days so maybe get some SUP photos from the road. OUT.

BLUELINE STANDUP PADDLESURF. SIMPLY THE BEST.

BlueLine has been in business for well over a year now and things are cranking. Thanks to our friendly and knowledgeable staff, we are seeing new local and out of town customers walking into our store every day. Word travels fast. We have folks driving to our store from all over California. In fact, we just took over the building next door to hold our growing inventory. At BlueLine we have the largest inventory of SUP boards in the country. Over 350 to be exact. Our SUP line includes boards by Paddle Surf Hawaii (these boards kick ass!!!), Gerry Lopez, Ron House, Laird by Surftech, Infinity, Takayama, Jimmy Lewis, Joe Bark, Channel Islands, Tahoe SUP and Wayne Rich. More big name SUP lines will be added for 2010. We are also the #1 retail store for QuickBlade paddles. With over 100 QB paddles in stock at all times we will have the one you are looking for. We also carry the super popular Kiaola Methane SUP paddle.

At BlueLine, we don't care if you are a horse whisperer, cat trainer, porn star or politician... everyone gets the same great customer service. Stop by and we will dial you in to a killer SUP board and paddle that fits your exact needs. Stop by and see what it's all about. Stop by and see the future of SUP!! OUT.

TEAM RIDER HALEY FISKE IN SAN FRANCISCO

Haley Fiske charging San Francisco's Ocean Beach on his PSH 9'6" wide ripper. I lived in SF for 6 years and surfed OB a lot. I have no idea how he paddles his SUP board out through all that pounding surf. Trust me, it pounds hard!! OUT

CENTRAL COAST

Team rider Peter Trow putting his PSH 9'3" ripper to the test. Photos by Ammy Naff. Ammy is Peter's girlfriend who stands on the beach and takes these killer photos. Ammy is a great SUP surfer as well. OUT.

GERRY LOPEZ AND BLANE CHAMBERS

Gerry Lopez checking out his new custom Paddle Surf Hawaii SUP board shaped by Blane Chambers. The wood veneer boards look really nice. We will have these new boards and shapes at BlueLine by spring 2010. Stay tuned. Ill keep you all posted on future arrival dates. OUT.

DAN MERKEL PHOTO GALLERY NOW AT BLUELINE

Stop by Blueline and see the photography of world famous surf photographer Dan Merkel. Yes, Blueline is now home to the Dan Merkel photo gallery. More news on this later. OUT.

BLUELINE / PSH TEAM RIDERS GOING OFF TODAY!!

Team riders Peter Trow, Joe Rowen and Chris Gutzeit charging some local SB county waves today. These guys kick ass and show that high performance SUP surfing is alive and well. All team members are on Paddle Surf Hawaii SUP boards. Top two photos by Ammy Naff. OUT.

TEAM RIDER PETER TROW..........CENTRAL COAST MYSTO WAVE

Peter Trow charging an outer reef wave on the central coast last week. I've been to this spot and checked it out. It takes some large stones to paddle all the way out there......alone!!! Click on photo to enlarge. Yup, Peter is the little black dot on the photo. OUT.

DAN MERKEL PHOTOGRAPHY AT BLUELINE

Stop by Blueline and check out the beautful surf photography of legendary lensman Dan Merkel. BlueLine will be housing some of Dans best work. Stop by the store and check it out. Dan is also very interested in photographing us on our SUP boards so look for his unique work in the SUP world soon. OUT.

TEAM RIDER CHRIS GUTZEIT TODAY

We had some decent waves today in Santa Barbara. Team rider Chris Gutzeit smacking the waves around a little. This latest swell didn't live up to all the hype but still some fun ones to be had. OUT.

TEAM RIDER PETER TROW CENTRAL COAST TODAY

Whenever the big swell hits I can always count on Peter Trow to charge it and then send some killer photos. Peter is surfing his Paddle Surf Hawaii 9'3" Ripper. I think it's about time to bring Peter up the PSH 12' Gun. OUT.

BLUELINE IN A NUTSHELL

Lots of people have asked me how BlueLine started. Well it actually started as a hobby for me doing custom BlueLine SUP boards long before the store opened.I used to shape surfboards many years ago so I had some knowledge of the surf biz and board design. A few years ago Spenser Kellogg from iShapes and myself designed a couple of SUP boards on the computer and BlueLine SUP was born. John Birges from Glass Monkey glassed and did the airbrush. All three of us at one time worked for Clyde Beatty at the Clyde Beatty glass shop in Santa Barbara. Boy that was a crazy freaking place to work!! Anyhow, after doing SUP boards under the BlueLine name for awhile I realized that if I wanted to make a living at this and quit my day job I would have to take it further than doing my own boards. I then started working with Ron House, Gerry Lopez and QuickBlade repping their products out of Brad Rambo's warehouse in San Clemente. I also had a short run with Naish. Naish is a great company. Then about a year and a half ago after spending a very short time working at SurfingSports here in SB I decided it was time to open up my own SUP shop. It was always a dream to own a surf shop. This was the perfect set up. A sup only shop. There was a need for that. Although there was already a SUP shop in town one was not enough. Along with my business partners we opened BlueLine Stand Up Paddle Surf in the Summer of 2008. During this time we also started another business, OnBoard Watersports. OnBoard is the US mainland distributor of Paddle Surf Hawaii SUP boards. These boards kick ass!! It is a huge honor to be working with Blane Chambers. BlueLine has been cranking since we have opened and I can't tell you how may people have stopped by the store or have called over the past year telling me they are starting their own SUP shop and they are modeling it after ours. Now stores are popping up all over. It's amazing how far this sport has come in such a short time. I wish all the other new SUP shops the best of luck in the new year. It's a sometimes hard and stressful business to be in but in the end we are making a living at something we love to do. BlueLine is alive and well and we plan on being around for many years to serve the Santa Barbara SUP community as well as the whole country. There is so much more but that's it in a nutshell. Have a good one and please be safe and courteous while in the water. OUT.

PS.....nope, we no longer do BlueLine SUP boards. They could make a comeback someday if I feel there is a market for them. Way to much work.

OCEANSIDE WINTER SERIES RACE

The BlueLine SUP shop race team did very well Saturday down south. 15 year old Matt Becker took 4th in the 12''6 stock. John Becker took 1st place in the 14' class and 5th overall in SUP combined. Vicki Mills was 2nd in women's overall. Nice!!!!